![]() ![]() "The launch of this trusted online sales channel extends that peace of mind to the parts-buying experience.” ![]() “Our premium parts are engineered with exceptional quality to provide assurance to our customers," John Roth, GM's customer care and aftersales global vice president, said in a statement. "How much of a game changer this is for a customer? I think it’s a tool they can do research with, but more folks will still want to have access to an expert on what goes on what.”īuying through GM’s online store provides customers with confidence that they are getting original ACDelco parts and GM Genuine Parts that are compatible with their vehicles. "The more information you have access to is always a good thing regardless of the industry," Zimmermann said. He imagines that GM's store will tie into Matick's existing site. In fact, Matick has its own online parts store where his customers use it as a point to start their research. Zimmermann said Matick Chevrolet will participate in GM’s new online parts marketplace to support the growing interest in digital shopping among car buyers. "Yet with the complexity of vehicles and what a vehicle specifically needs … I shudder to think of a customer ordering an oil filter and they come to pick it up at the dealership and we have to say it’s not the right one.” ![]() “On the service end, I appreciate the offering for a customer to do research," said Paul Zimmermann, partner in Matick Automotive, which owns Matick Chevrolet in Redford Township and Matick Toyota in Macomb. ![]()
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